Tuesday, April 10, 2012

How AWS Product Advertising API works

1. The application uses the Product Advertising API to supply item descriptions and images,
    and customer and seller reviews, which you present to your customers.

2. Customers shop on the web site.

3. When the customer is ready to purchase the items in their e-commerce shopping cart, the
Application sends an HTML form to Product Advertising API and Amazon completes the
purchase by getting purchase information, such as payment method and shipping address,
And then Amazon fulfills the order by shipping the items.

The Product Advertising API allows developers to advertise products from all Amazon sites.

To become a Product Advertising API developer, sign up at the page for your locale:
Eg:  For US https://affiliate-program.amazon.com/gp/flex/advertising/api/sign-in.html

To become an Associate, go to the Amazon Associates main page for your locale:
Eg: For US https://affiliate-program.amazon.com/

Once you have registered as an Amazon Associate, you will need a key pair, consisting of an access
Key ID and a secret key.
For that go to https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html

Product Advertising API :
• Requests and responses occur across the Internet
• Client and server use REST, SOAP, or XML as the means of communication
• Client and server agree on the grammar and syntax used in the requests and responses by        specifying a WSDL.
• Requests and responses are not tied to a single operating system or programming language.
The web servers carry out their service by finding the item descriptions and then sending those back to the requester.
All Product Advertising API requests are based on REST or SOAP and all of the responses are based on XML.

Functionality :

 Functionality includes:

• Finding items to buy. These items are for sale by Amazon or other merchants.
• Finding information about those items. This item information includes such things as the titles of tracks on a CD, the rating of a movie, the kind of metal used in a piece of jewelry, accessories that go with an item, the author of a book, or the composer of a piece of music.
• Getting customer reviews of items. Show customers what others think about the items on sale.
• Create a fully-functional shopping cart. Add items that are immediately available or ones that will become available in the future, such as in a pre-sale of a book.
• Adding, removing, and otherwise modifying the items in the shopping cart. Have full control over the contents of their shopping cart.
• Getting information about the company selling the item. Show customers what others think about the merchant selling the item.
• Finding similar items for sale. Generate additional sales by suggesting other items similar to the ones the customers are buying.
• Purchasing the items in the shopping cart. Once the customer decides to buy the contents in their shopping cart, Amazon takes care of the shipping, payment, and order fulfillment, or notifies you to take care of the same.
• Find items on a friend's wish list, wedding registry or baby registry and purchase those items.
Product Advertising API offers you the tools to create a complete, rich online shopping experience for customers.

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